OFF-Page SEO
WHAT IS OFF-PAGE SEO? OFF-Page optimization refers, Predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant website). Unlike ON-Page SEO, OFF-Page SEO refers to activities you can perform outside the boundaries of your website. The most important are : 1. Link Building 2. Social Media Marketing 3. Social Bookmarking WHAT ARE THE BENEFITS OF OFF-PAGE SEO TO WEBSITE OWNER? A successful OFF-Page SEO strategy will generate the following benefits to website owners: Increase in rankings : The website will rank higher in the SERPs and this also means more traffic. Increase in page rank: Page rank in a number between 0 & 10 which indicates the importance of a website in the eyes of google. It is the system invented by Larry Page & Sergey Brin (Google Founders) & one of the searcher . Page rank today is only one out of the 250 factors that Google is using to rank websites. More Exposure: ...
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