OFF-Page SEO

OFF-Page SEO

WHAT IS OFF-PAGE SEO?

OFF-Page optimization refers, Predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant website).

Unlike ON-Page SEO, OFF-Page SEO refers to activities you can perform outside the boundaries of your website. The most important are:

1. Link Building
2. Social Media Marketing 
3. Social Bookmarking 

WHAT ARE THE BENEFITS OF OFF-PAGE SEO TO WEBSITE OWNER?

A successful OFF-Page SEO strategy will generate the following benefits to website owners:

Increase in rankings: The website will rank higher in the SERPs and this also means more traffic.

Increase in page rank: Page rank in a number between 0 & 10 which indicates the importance of a website in the eyes of google. It is the system invented by Larry Page & Sergey Brin (Google Founders) & one of the searcher. Page rank today is only one out of the 250 factors that Google is using to rank websites.

More Exposure: Higher ranking also means greater exposure because when a website ranks in the top position, it gets more links, more visits and more social media mentions. Its like a never ending sequence of events where one thing leads to another & then to another etc.

OFF-Page SEO Process:-

1. Local listing 

2. Forum Signature 

3. Social Media Bookmarking

4. Blog Posting 

5. Article Submission 

6. Social Media Posting & Engagement 


Local Listing:- In this we list our business name with address, business category, website address & contact details. For example:business.google.com


Forum Signature: In this we ask questions on relevant topics & also answer other peoples questions by adding our website links.


Social Media Bookmarking:Here we store our website links & share it to your social media & other platforms 


Blog Posting:- Here we create blogs on different topics & post it on blogger.com .


Article Submission:- Here we write articles on relevant topics inside article content we select relevant word to create back links.


Social Media Posting & Engagement:- Here we promote our business through posting website link on social media. For example:- Instagram, facebook, linkedin, etc.


 








Comments

  1. Overall, this article provides a decent overview of Off-Page SEO and its benefits for website owners. It highlights the importance of backlinks, social media marketing, and social bookmarking in improving a website's rankings and visibility in search engine results. The explanation of the Page Rank system and its role in Google's ranking algorithm is also helpful.
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  7. On-page optimization in digital marketing
    , also referred to as on-site SEO, focuses on improving individual webpage elements to enhance visibility for search engines and provide a better experience for users. This process involves optimizing components such as title tags, content, internal linking structures, URLs, and other key ranking factors.

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